The Vine News

Gender:                                              

Female ....                         70%

Male ….                             30 %

Age:

Under 35 …                        21%

35 to 54 …..                       69%

55 to 65 …                         9 %

Annual Income:

More than $150,000..         13%

$90,000 to $149,000 ..         33%

$75,000 to $90,000 …         9%

$50,000 to $74,999 …         23%     

Under $50,000 …                21%

 
Family Status:

Married      …                    54%

Single         …                    34%

Divorced/Widowed          12%

·         nearly 70% have a college degree or higher.

·         Of those, 25% have a post-secondary degree.

Other Information:

·         66% own their own homes.

·         58 % live in single family, detached housing.

·         63% have children, 40% of which are school-aged.

 Shopping Habits:

·         70% of readers say they have specifically looked for Christian businesses to support.

·         99% of those readers say they are likely to do so again.

·         90% of readers say they want the businesses where they shop to support the local Christian community.